OLESYA KANTOR

"GET MAXIMUM" OWNER

For many years I have been involved with the world of jewellery. It started with my Gemology studies at the diamond exchange and went on for years of designing and selling jewellery all over the world.

As part of my work, I make sure to visit European and American jewellery exhibitions, in order to catch up on the new and changing trends in the world. In the past two years, I have discovered that the men’s jewellery trend is gaining momentum and is achieving immense popularity. However, regrettably, this trend has not reached its full potential.

In order to address this problem, I have decided to initiate a social revolution: to bring the message of the “bejeweled” man to Israel.

The results of the survey, which was performed prior to the opening of the chain, have shown that while Israeli men wear and like jewellery whether they are young or more established, they are very limited in terms of the selection. Hence, we decided to provide the Israeli man with a wide selection of jewellery that would fit any style, budget and way of life. This is how our collection was formed.

The name we chose for this collection is “Get Maximum”, reflecting its philosophy: getting the maximum value and pleasure at every price and in every style.

The “Get Maximum” chain is young, and is currently composed of two stores, but there is more to come. The first and main store was opened on Kikar HaMedina square in Tel Aviv; the second one is on the “La Boulevard” street in Eilat.

The two stores offer a broad and diverse mix of brand name jewellery and fashion accessories for men, made of gold and encrusted with diamonds, and a selection of silver jewellery, by Italian designers, including such names as Zankan, De Maria, Chesare Paciotti and others. All this is accompanied by a wide selection of the “Get Maximum” brand, which has been designed to suit the Israeli consumer, and which presents Israeli designers and jewelers.

We continually discover new aspects of the world of men's jewellery. For us, this is an exciting and delightful adventure. To my joy, I have observed that many of our customers frequently return to our stores, so that alongside the brand name, our customer following is growing every day.

I invite you to discover and enjoy the new world...